The Wrocław based researchers from the University of Medicine made a breakthrough in regenerative medicine and cosmetology.
The scientists first discovered the presence of stem cells in deer antlers and prove their exceptional properties, and then established a company and patented their discoveries in Poland and the USA.
The premiere of the Revitacel branded products, the world's first biodermocosmetic line, using MIC-1 stem cells, required a special presentation which would allow the brand to gain a foothold in customers' consciousness.
The "Discover Beauty with Revitacell" campaign which we developed and administrated was the brand's ceremonial premiere in social media. It combined the characteristics of a product debut, social media action and consumer research.
Still before the sales began, we had provided the Internet community with an opportunity to become the first unofficial users of the unique treatments. To make it possible, we launched a special application on the brand’s Facebook profile, thanks to which 123 people were selected to be invited for the premiere.
The task was to give an answer to the application's question. The participants were invited to write, shoot films and most importantly - surprise the jury. The finalists were given Revitacell treatment sets for testing purposes, which they used until mid August 2012. They described their impressions with the biodermocosmetic experience in the surveys they sent in.
Almost 600 people signed up for the "Discover Beauty with Revitacell" action, out of whom 123 finalists were shortlisted.
The brand's fanpage, set up in July 2012, attracted 2000 fans in less than two months. Thanks to the media relations action we conducted, we attained hundreds of media publications promoting the emerging brand in well established media.
Prestigious magazines targeted at various lines of business wrote about Revitacell – from „Elle” to „Puls Biznesu”. The premiere of the biodermocosmetics was the season's most important event on all health&beauty portals.
We also succeeded in attracting bloggers to the campaign. The group of finalists already included popular bloggers and several selected authors took the opportunity we gave them to review the cosmetics.
Together with our client, Agora Bytom, as well as Polonia Bytom football team, we provided entertainment to two hundred children, promoting the pro-social character of the shopping centre.
We took care of the resounding opening of one of the recent years' most important municipal construction projects. Putting airport's new terminal into use was every city resident's talking point.
We conducted one of the biggest consumer-orientated actions in the history of the Polish aftermarket of printer supplies.
How we built the WellDerm brand - from one of Wrocław's "no name" clinics to one of the best recognised brands in Wrocław and Warsaw.
We promoted flights from Wrocław’s airport among 1.5 million Lower Silesians. The action involved our reversing the standard communication pattern - now it was the airport that came to the people.